Known for their extraordinary abilities, these craftsmen painstakingly weave and applique Cashmere. Beyond simple artistry, these craftspeople infuse each Pashmina with a tale of cultural legacy and a commitment to maintaining their trade in the face of contemporary influences, transforming pure cloth to high-end Pashmina shawl and Cashmere Scarf, a symbol of classic style and artisanal pride.
The artisan community of Kashmir is rich with an exceptional know how of traditional art, but they lack the access to global market. We plan to bridge this gap and provide the artisans all the requirements to showcase their collections which brim with grace and grandeur. Our endeavor is aimed at creating a better life for each artisan, his family and helping them to a secure future. Our relations with artisans are based on fair trade, ethical business practices and provision of a safe environment.
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